MINing of Life

Friday, 28 May 2010

DVF : De Very First!Y

DVF is Diane Von Ferstenberg in short, or at least this renown fashion designer's brand typography.

For the very first time in my life, I actually stepped into a high-end retail store! And I wore a designer's dress!! Which costs S$553!!! And absolutely fell in love with it!!!!

At DVF at Ion Orchard, the whole presentation of the store simply felt welcoming and the warm hospitality of the service was totally heavenly!

In case you're thinking that I'm starting to splurge on high-end designer goods because I'm in design school studying fashion and retail, I had to visit a high-end retail store for my project.

It's quite funny as I thought of how to make up a story just to get what I wanted for my project. I was suppose to sketch out the layout of the store but it's impossible to take out my sketchbook and start sketching in front of the staff and shoppers, so I came up with this scenario:

My project partner, Gui Ying was suppose to accompany me to look for a nice dress. So we went in, and started scanning the store, memorizing the positions. Then I looked for a black dress to "try", reason being I would be able to go into the fitting room and sketch the layout.

But what a waste to hold a designer's dress in hand and not give it a try, which was why I eventually wore it! I swear if I didn't give it a try, I would have so regretted when I walked out of heavenly DVF!

I'm looking for a black dress to wear on my brother's upcoming engagement dinner. The theme is BLACK because my brother set it as such. Simple.

Liddie Knot Fron Jersey Dress by DVF which I wore ♥♥♥

Gui Ying's job was to roam around and continue scanning the place then get back into the roomy and posh fitting room to direct me what to draw. Of course, to not create any suspicion, she got the sales assistant to pick a few more dresses for me to "try" on.

Satisfied with wearing 1 designer's dress, I quickly changed out and both of us worked on the sketch and successfully took down the entire layout at ease. In the midst of sketching, we made "fake comments" about the draping and stuff, and shifted the hangers as if I was changing into another dress.

An interesting experience it surely was. I will not feel intimidated to walk in DVF ever again. Next target, which I have to muster enough courage first, to step into will be either Louis Vuitton, Miu Miu, Cartier, Prada, Giorgio Armani, Dior or Dolce&Gabbana. If I can conquer all these, I will have the guts to walk into any store =]

10:55 pm;

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